Job Title: Community Outreach

Department: Broadband Services

Reports To: Manager of Broadband Marketing and Services

FLSA Status: Exempt

Date: March 2024


Summary:  Implements and maintains ecoLINK’s marketing strategy and outreach events and activities. This position will work closely with the Manager of Broadband Marketing and Services to provide programs and marketing solutions to support and educate subscribers and potential subscribers on the various aspects of broadband and its opportunities while reinforcing the cooperative’s principles.  This will also include active participation in civic engagement within ecoLINK’s service territory to promote advocacy and strengthen community relationships.



  • Actively promote ecoLINK services and all products to members of the cooperative as well as non-members.
  • Implement and conduct educational campaigns that promote ecoLINK services to the cooperative members and general public.
  • Promote positive member and public relations by actively participating in civic and community organizations and developing support for the cooperative’s plans, programs, and objectives.
  • Prepare and provide communication materials to our subscribers, employees, and potential subscribers.


Essential Functions

    • Be a liaison to organize and attend meetings with state officials along with civic and community leaders;
    • Plan and lead community outreach events and educational programs;
    • Collaborate with community organizations and individuals to increase awareness of our mission;
    • Develop and maintain relationships with key stakeholders;
    • Create and distribute marketing materials to promote ecoLINK and its services;
    • Manage social media and online presence;
    • Identify new opportunities for outreach and engagement;
    • Proactively seek out partnerships to expand our reach;
    • Collaborate with internal teams to ensure alignment with organizational goals;
    • Track and analyze outreach efforts to measure success;
    • Plan, implement, and review promotional campaigns to build brand awareness;
    • Ability to work in a fast-paced environment while managing multiple projects and deadlines;
    • Ability to empower individuals and groups with engaging presentations and fostering meaningful connections through effective public speaking;
    • Manage internal communications and maintains a calendar of outreach activities, including community events, workshops, appearances, and other communication opportunities.
    • Coordinate and host information sessions for community, businesses and neighborhood group meetings;
    • Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; and participating in professional societies.  Overnight stays will be required; and
    • Perform all other duties as may be assigned.


Abilities and Skills

    • Marketing related degree or equivalent professional experience.
    • Must have strong oral and written communication skills 
    • Ability to foster and maintain positive interpersonal civic relationships.
    • Must have strong computer skills with proficiency in Microsoft Office.
    • Seeking individuals with an entrepreneurial focus and a positive attitude.
    • Detail-oriented individual with strong organizational skills.
    • Ability to prepare and present oral and written presentations of complex materials.


Competencies: To perform the job successfully, an individual should demonstrate the following competencies:

Team Work - Contributes to building a positive team spirit; Able to build morale and group commitments to goals and objectives.

Communication – Requires excellent oral and written communication skills including group presentations.

Organizational Support – Supports organization’s goals and values, benefits organization through outside activities.

Innovation – Develop innovative approaches and ideas.

Time management - The ability to handle multiple projects and meet multiple deadlines is essential.


Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.


Bachelor's degree from an accredited four-year college or university; and two years related experience preferred; or equivalent combination of education and experience.


Language Ability:
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, colleagues, subscribers, and the general public.




Math Ability:

Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.


Reasoning Ability:

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.


Computer Skills:
To perform this job successfully, an individual should have knowledge of Windows based software for word processing, spreadsheets, and database. Possession of graphic design skills including knowledge of Adobe Photoshop and Illustrator is a plus.


Certificates and Licenses:

Valid Driver’s License


Supervisory Responsibilities:
This position has no supervisory role.


Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

General office environment with occasional travel required. The noise level in the work environment is usually moderate.


Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to stand; walk and sit and use hands to handle or feel. The employee is occasionally required to reach with hands and arms and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close, distance, color, and peripheral vision and the ability to adjust focus. Other specific abilities include the ability to talk using the telephone and to hear within normal range.


Other Information:

This job description is not intended to be all-inclusive. An employee will also perform other reasonably related business duties as assigned by the immediate supervisor and other management as required. East Central Oklahoma Electric Cooperative reserves the right to revise or change the job responsibilities as the need arises. This job description does not constitute a written or implied contract of employment.